Your recommended content plan
5 posts per week
3 Reels + 2 supporting posts
Approximately 20–22 total posts per month
Captur’s recommended sweet spot
Monthly total with managed publishing
$6,000 / month
$5,000 content + $1,000 publishing
The mix becomes more video-led as investment increases.
Reels
Supporting photo/carousel posts
Every level gives you a consistent content presence. As you scale up, more of your investment goes toward video—creating more opportunities to reach new people, test ideas, and learn what works.
Want Captur to handle publishing too?
Managed publishing adds $1,000/month. Content quantity stays exactly the same.
Includes scheduling, publishing, content calendar organization, post and caption formatting, and normal account handling for Captur-produced content. It does not include community management, customer service, DMs, influencer outreach, or paid advertising.
Need a different mix?
We can customize the final scope before anything is booked. This calculator shows Captur’s recommended starting point—it does not lock every client into an inflexible package.
Every content level includes
The recommended mix changes. The production foundation does not.
01
Creative strategy and planning
02
Monthly content production
03
Short-form video filming and editing
04
Photography for supporting content
05
Finished social-ready assets
06
A recommended posting mix
Supporting photo/carousel posts use professionally captured photography as a single post or grouped carousel. Elaborate multi-slide graphic carousels are scoped separately.
Platform-informed, not arbitrary
Why the mix changes
These recommendations reflect current platform behavior and social performance research—not arbitrary package creation. Short-form video is prioritized for discovery and reaching new audiences; photo and carousel content supports products, menus, storytelling, education, saves, and a consistent presence.
More content is not automatically better. As investment increases, Captur prioritizes more video instead of stuffing the calendar. Quality and creative testing matter more than meaningless posting volume.